Label Rouge

La qualité certifiée

In France "Label Rouge" is the official stamp that guarantees a superior quality to other similar products, thanks to a truly ethical approach adopted by the breeders. This is based on 3 key factors: feeding based on 100% vegetable products, with at least 75% cereals; free-range breeding; and an average breeding time 3 times higher than for standard poultry.

Challans, an exceptional farming area

In the north-west of the Vendée, on the West Coast of France, the Challans poultry enjoy roaming in a mild climate whatever the season and ranging on quality pastures that benefit from the fresh sea air and local acidic soils.